Paid Social Specialist
Company:
Pace
Salary:
Competitive
Location:
Warehouse 6 Princes Dock Street Hull, HU1 2LP
Application Deadline:
Mon 12th January 2026
You will be responsible for planning, managing and delivering clients’ paid social strategy and the efficient day-to-day management of assigned client accounts, focusing on delivering performance against agreed KPIs with emphasis on innovative initiatives. You will work closely with our Client Services team to communicate campaign strategy, progress and results.
Responsibilities
- Planning, optimising and executing paid social campaigns across multiple-social channels
- Critically analysing the performance of campaigns identifying opportunities to optimise, facilitating changes to hit and exceed client expectations and KPIs
- Project managing all activity and processes required to proficiently run and create campaigns
- Producing high quality client-facing reports, studies and presentations including measuring forecasts vs actual and clearly articulating rationale for optimisation methodologies throughout campaigns
- Maintaining an in depth understanding of the social landscape to ensure delivery of best-in-class campaigns
- Proactively supporting the Head of Content with research, insight and support around datasets that lead to effective paid, or cross-channel, media strategies and tactics
- Supporting new business by delivering paid social audits and account reports
- Upskilling other members of the team, where required, on best practice paid social campaign execution
- Supporting the wider team to improve their understanding of paid social
- Developing the paid social offering to include the latest tools, technology and techniques, when required
- Ensuring all work is QA’d appropriately and to the highest standards
Knowledge, experience and attributes
- An in-depth knowledge of the technologies and processes involved in running paid social campaigns
- A good understanding of Google analytics and other web analytics packages
- Advanced knowledge of Microsoft Excel and PowerPoint
- A self-starter who is highly motivated and passionate about social media and paid social
- Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks
- Exhibits a high level of attention to detail
- Possesses strong interpersonal and communication skills
- Highly analytical and data driven
- A confident and articulate presenter
- An outgoing, positive thinker, with consistent levels of evident enthusiasm
- Flexible, versatile and copes well under pressure
