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FAQs

Got questions? You’re in the right place.

This section covers everything you need to know about the Humber Place Brand. From how to use it, to who it’s for, and why it matters. Whether you’re just getting started or looking to deepen your understanding, our FAQs are here to guide you.

Clear, simple and straight to the point, this is your go-to resource for making the most of the Humber narrative and helping us tell a stronger, more united story about our region.

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The Humber Place Narrative is a strategic initiative aimed at defining, promoting, and shaping the region's identity. It reflects the values and essence of Humber, helping residents, businesses, and stakeholders align their actions with the region's shared goals.

he Humber Place Brand is built on four core values:

  • Revolutionary - Bold, dynamic, and ever-evolving, embracing industrial innovation.
  • Resourceful - Adapting to change, pursuing new opportunities with creativity.
  • Real - Authentic, ethical, and grounded in responsibility.
  • Remarkable - A beacon of modern industry with a community-focused attitude.

The Humber Place Brand is designed for the people of the region, businesses, local authorities, and organizations that want to enhance and promote the identity of the Humber both locally and globally.

Yes! The narrative and values are intended to be shared. Businesses, local authorities, and other stakeholders are encouraged to integrate the narrative into their marketing, promoting Humber’s identity and strengths.

For more details or support in using the Humber Place Narrative, you can reach out to:

The Humber region is already perceived in various ways. A strong place brand allows us to take control of this perception, ensuring the region is recognized for its innovation, sustainability, and rich industrial history. It helps attract talent, investment, and pride among locals.

You can incorporate the Humber values into your communication, branding, and decision-making. By aligning your activities with these values, you can help enhance the region’s collective reputation. The Humber Brand Filter is a tool that can guide your projects and initiatives to ensure they reflect the values.

A strong place brand can increase civic pride, attract investment, retain talent, and stimulate local economic growth. It helps local people feel more connected to the region, while also promoting the Humber’s assets to a wider audience.

The Humber Brand Filter is a tool that helps you assess how well your actions reflect Humber’s core values. It encourages cohesive behavior that supports the region’s identity. You can use the filter to test and refine your initiatives to ensure they are ‘on brand’ and impactful.