Humber Place Narrative
The Humber Place Narrative is more than a message. It’s a shared story that captures who we are, what we stand for and where we’re going. It’s a strategic initiative designed to define, promote and shape the identity of our region, helping us speak with one powerful voice.
Rooted in the values and character of the Humber, the narrative brings together residents, businesses and stakeholders with a common sense of purpose. It’s about pride in our place, confidence in our future and the ambition to shape what comes next together.
Whether you're creating, investing, leading or inspiring, the Humber Place Narrative is here to support and guide how we tell our story to the world.
Why is place branding important?
In this window of opportunity for Humber, with the changing political environment and investments of scale on the horizon, a strong and authentic place brand is essential.
Successful place branding will help move Humber’s current place perception in the desired direction -activating the region’s identity and positively influencing its reputation and profile. Influencing perceptions; increasing recognition; creating desire and demand; and instilling confidence and excitement.
It will help in building civic pride - making local residents feel good about Humber; attracting new people to live and work in the town; driving economic growth and attracting further investment; retaining young people in the area; or encouraging local people to spend more time and money in the area.
What is the aim for the place brand?
A successful place brand reshapes perceptions, fosters pride, and drives investment.
A clear, shared set of values, rooted in the region’s identity, can influence decision-making, guide cohesive action, and inspire confidence.
By embracing our place brand narrative, we aim to elevate the Humber’s profile, attract talent, and ensure the region prospers on both a local and global scale.
What are Humber's values?
What does this mean in practice?
- Pioneering social and industrial innovation.
- Change-maker champions - collective action and determination to effect positive change on a local and global scale.
- Not just pushing boundaries; but setting new standards and powering progress.
- Tackling challenges and meeting new opportunities head-on, striving for positive change regardless of obstacles.
- Prepared to take actions with far-reaching consequences where impact is felt in households throughout the region but also across continents.
What does this mean in practice?
- Ability to adapt and thrive in a changing world.
- Pursuing new-gen possibilities.
- Embracing the spirit of constant evolution with forward-looking optimism.
- Taking risks, being bold and not being afraid to challenge people's views and opinions.
- Galvanising citizens and communities around shared values of environmental stewardship and sustainability.
- Recognising our responsibility to nurture and protect our natural environment and ecology for future generations.
What does this mean in practice?
- Community-led and creative.
- Strength in scale and togetherness that contributed significantly to local, national, and global prosperity.
- A source of eergy, enterprise and ambition.
- A significant and influential force, ready to seize opportunities with boundless energy and a can-do attitude.
- Generating original ideas and solutions.
- Ambitious global goals alongside opportunities at local level.
- Questioning the status-quo and expectations.
- Uncommon, extraordinary, radically different and sometimes surprising.
- Attracting notice or attention / worthy of being noticed.
What does this mean in practice?
- Genuine commitment upholding ethical principles with transparency and humility.
- Leading with authenticity and integrity marked by a grounded, no-nonsense attitude.
- Showing empathy toward both people and the environment - fostering a culture of responsibility, sincerity, and vitality, driving positive change and shaping a more inclusive, sustainable future for all.
- Embracing togetherness and collectivism.
- Strengthening local connections and enabling communities to support and sustain change.
Share your project with us!
Do you have a project which we need to know about?
Would you like to know more about how you can use the Humber Place Brand to enhance your activity?
Complete the contact form below and we will be in touch.