Place Brand Ambassadors
The Humber Place Brand Ambassador Programme seeks to build a network of passionate champions to promote, advocate for, and embed our place brand values across Humber.
Ambassadors will play a vital role in shaping perceptions, driving pride, and ensuring the values of Revolutionary, Resourceful, Real, and Remarkable are woven into the region’s projects, initiatives, and communications.
Role of a Place Brand Ambassador
Ambassadors will act as passionate champions for the Humber, taking a proactive role in embedding the place brand values into their organisation’s projects, culture, and communications. This role does not require decision-making or financial authority but demands a strong personal commitment to:
- Advocate: Actively promote the place brand values within their organisation and wider network.
- Influence: Encourage the integration of the values into organisational activities, from strategic projects to everyday operations.
- Collaborate: Participate in Ambassador network meetings to share and gain insights, building a collective voice for the Humber.
- Celebrate and Showcase: Identify and celebrate successful initiatives that align with the brand, using them as case studies to inspire others.
Who Can Be an Ambassador?
We are seeking individuals who:
- Are passionate about the Humber: Individuals who feel a strong connection to the region and are enthusiastic about promoting its strengths.
- Can influence within their organisation: They don’t need formal authority but should be capable of shaping conversations and actions.
- Demonstrate our brand values:
- Revolutionary: Bold thinkers and doers, ready to challenge norms and drive transformative change.
- Resourceful: Pragmatic problem-solvers who innovate and make things happen with the resources at hand.
- Real: Authentic, grounded individuals who bring a genuine and relatable voice to the place brand.
- Remarkable: Stand-out personalities who are not afraid to lead, inspire, and be a driving force for pride in the Humber.
Ambassador Responsibilities
- Attend regular Ambassador meetings to stay updated on the programme’s progress and share experiences.
- Actively contribute to discussions, sharing their organisation’s successes and challenges in embedding the brand values.
- Serve as a point of contact within their organisation for the Humber Place Brand.
- Leverage the Humber Place Brand toolkit to integrate values into communication strategies, projects, and initiatives.
- Celebrate and amplify on-brand initiatives both internally and externally.
Support for Ambassadors
Ambassadors will be provided with:
- Access to the Humber Place Brand toolkit and supporting resources.
- Training sessions and workshops on using the toolkit and aligning projects with brand values.
- A collaborative network of like-minded individuals, providing opportunities to learn and share best practices.
- Recognition of their role in building the Humber’s brand identity, with opportunities to showcase their organisation’s success stories.
Next Steps
- Identify and nominate individuals from your organisation who align with the criteria outlined above.
- Attend the Place Brand Ambassador sessions, where we will dive deeper into the programme’s objectives and resources.
- Begin your journey as a Humber Place Brand Ambassador, helping us shape a revolutionary, resourceful, real, and remarkable Humber!
Together, we will champion a bold and unified vision for the Humber, driving pride and recognition for our region on a local, national, and global stage