Launching the Impact of Culture Report and Campaign

For the first time, we are able to demonstrate clearly the considerable value that culture generates for our economy, our place and our communities.

This work responded to an identified gap of fragmented and inconsistent data, which has historically created a barrier to strong advocacy for our sector and our place: In 2025, HEY Creative commissioned KADA to carry out in depth research and analysis, to establish a robust, region-wide evidence base for the economic and social impact of culture across Hull and East Yorkshire (HEY).

At a time of devolution, increased cross-sector working and a challenging funding landscape, a coherent evidence base is essential to support advocacy, investment and long-term planning.

This report provides a foundational evidence base for action, openly available for all to use, so we can work together to support and strengthen the cultural sector in Hull and East Yorkshire.

With strategic alignment and investment, culture can continue to play a central role in shaping a healthier, more inclusive and economically resilient region.

What Happens Next?

Everyone has a role to play. Later in 2026, HEY Creative will publish an action plan setting out our own contribution and how we will work with partners to deliver this change.

How you can take action now:

Champion culture: Join our campaign #HEYCultureOurPlace, and use our resources to support arts, culture and heritage across Hull & East Yorkshire.

Advocate for its value: Be vocal – share the impact of culture with local leaders, businesses and your community.

Show your commitment: Sign the Hull & East Yorkshire Creative Charter, and play your part in supporting the sector.

Together, we can ensure culture continues to power our economy, strengthen our communities and shape the future.

Thank you for championing culture in Hull & East Yorkshire.

Download all Assets here: