Strata Ad

StrataAd is an AI Powered DOOH Advertising and Smart City Intelligence Platform based in Hull. Using computer vision hardware, we measure footfall, dwell time and attention rate, feeding live dashboards for councils and venues, to make smarter decisions, while delivering targeted advertising revenue.

StrataAd turns everyday advertising screens into a live intelligence network for the city. Every screen doesn't just display ads , it quietly measures how a place is actually performing, how many people pass through, how long they stay, what catches their attention. Councils get a real time pulse on their high streets, venues get proof of footfall they've never had before, advertisers get audiences they can actually measure. We built our Hull City Council pilot around a bold idea , the "Match Weekend Economy" using Hull City's return to the Premier League to prove, with real data, how a single match can ripple through footfall and spend across the whole city centre. No one else in the region is doing this.

We're expanding StrataAd's venue network across Hull City Centre, targeting nine additional locations beyond our current Yankee Land site. In parallel, we're rolling out StrataAd Tech/AI Camera Units for city wide deployment and progressing our Hull City Council pilot toward a full commercial rollout, combining installation fees, SaaS revenue, and shared advertising income. Longer term, we're planning to take the model beyond Hull into other UK cities.

Co-Working Spaces, we are moving into the co-working spaces with automated messaging using AI in Reception Areas, along with Targeted Ads.

Being a Bondholder connects StrataAd directly into the network of businesses driving investment in the Humber. For a Hull founded company building smart city technology, it's a way to plug into local relationships, find venue and council partners faster, and show that we're building this in Hull, for Hull, rather than parachuting a product in from outside.