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Igniting confidence to fuel start-up success

21 March 2024


Calling all ambitious start-ups in Hull & East Yorkshire.

Budding entrepreneurs looking to start their own business will be able to learn from some of the region’s successful entrepreneurs when the popular FEOIgnition programme starts again in June.

FEO’s (For Entrepreneurs Only) popular Ignition programme encourages new business owners to confidently get their business off the ground with help and guidance of successful peers. And it’s free to attend.

The new and improved FEOIgnition sessions are still hosted and presented by some of our region’s top entrepreneurs.

The entrepreneurs give their time and experience to help start-ups avoid some of the pitfalls and problems that occur in the early stages of running a business.

FEOignition includes real life business stories of resilience and problem solving, aiming to provide those taking part with invaluable tried and tested tips and tools.

FEO Member Jonathan Elvidge, previous owner of The Gadget Shop and RED5 is now running his own successful youtube channel ‘JonGadget’ helped to design the programme. Jonathan says: “This is the program I needed when I set up the Gadget Shop 30 years ago! Nothing existed then, and I made a lot of costly mistakes that could have been avoided if I had been able to access the experiences of real-world business owners and entrepreneurs prepared to educate and inspire based on their own stories and know-how. This is what Ignition offers. If you are starting out in business, and have a vision and a passion to follow your own path, then this is for you”

Delegates also have the opportunity to receive help and support from FEO Key partners including Gosschalks, Smailes Goldie Group, The Horncastle Group, The One Point, Cranswick PLC and MKM.

April Thurston who manages the programme said: “What makes this programme so unique is that it is delivered by a group of local entrepreneurs who are volunteering their time to help others. Recently as an organisation, FEO was presented with The Queens Award for Voluntary Service, It’s because of programmes such as Ignition that our members deserve to be recognised as they have not only given their time, but also experience and encouragement. FEO as an independent Community Interest Company has the freedom to tweak our programmes year on year which means we match the changing needs of start-up entrepreneurs.”

Anyone who is in the early stages of starting their business or is thinking about setting up a business and is interested in attending can apply via our website. For the dates and more information please visit or email